03
PRIVACY
Stays on your device
No server hop. The photo of your dog is still your photo.
What it actually does
02
ENCODE
JPG quality 92
Re-encodes via Canvas at JPG quality 92 — visually identical to the HEIC source. EXIF metadata copies through; GPS strips on toggle.
04
SPEED
Folder of 200, no queue
Free tier has no batch limit. Drop a folder, get JPGs.
How it works
- Open morph.cool — works on iPhone Safari, iPad, desktop Chrome, Edge, and Firefox. No app install.
- Pick from your camera roll on iPhone, or drag a folder of HEICs from a USB or AirDrop transfer on desktop.
- Watch heic2any decode each frame in your browser tab and re-encode to JPG via Canvas.
- Toggle Strip Location if you want GPS metadata removed before sharing publicly.
- Download the JPGs. Originals stay where you picked them from. Nothing was uploaded.
0%Upload
16+Image formats
Why HEIC converters feel like a tax
The HEIC compatibility gap was an unforced gift to a generation of "free online converter" sites. Same recipe at every site, different paint job. The technical work is roughly twenty lines of JavaScript wrapped around the libheif WebAssembly binding. Morph runs that twenty-line version in your browser tab — no upload, no cap, no queue, no ads, no privacy-leaking server hop. The HEIC photo of your dog stays your photo.
Where a server-side converter still wins
The converter APIs and automation integrations are mature — if you're running a build pipeline that auto-converts every iPhone upload to a CDN, that's a different product than this one. Morph is the daily-driver browser version for everyone else trying to email a dozen iPhone photos to grandma without watching a 30-second ad first.
Frequently asked
Why does iPhone use HEIC instead of JPG?
Apple switched the iPhone default to HEIC in iOS 11 — files are roughly half the size of JPG at the same visual quality. Great for storage, awful for sharing: Windows Photos, older Android phones, most email clients, and many web upload forms still don't decode HEIC. Converting to JPG fixes the compatibility gap.
How is this different from the converter sites?
The converter sites upload every photo to their server, cap free conversions at 25 minutes of compute per day, run a queue when traffic is high, and show ad inventory while you wait. Morph runs heic2any locally in your browser tab — no upload, no daily cap, no queue, no ads.
Does it work on iPhone?
Yes — Morph is the rare HEIC converter that runs natively on iPhone Safari. Open morph.cool, tap to pick from your camera roll, get JPGs back. No App Store install, no Lightning-cable transfer to a computer.
Will it preserve EXIF metadata?
By default Morph copies the original EXIF metadata (camera, ISO, shutter speed, capture date) into the JPG. GPS location data is retained unless you toggle the Strip Location option — useful when sharing photos publicly.
Is image quality preserved?
Yes — Morph re-encodes at JPG quality 92, visually identical to the HEIC source on a typical screen. The trade-off is file size: the JPG copy is roughly twice as large because JPG is a less efficient codec. That's the cost of universal compatibility.
Can I convert a folder of HEICs?
Yes — drop a folder, drop fifty files, drop two hundred. The free tier has no batch limit. The only constraint is your device's available memory.
Nothing leaves your device · Free for what you make, credits for what we run